What started as an optional add-on within social platforms has evolved into the backbone of how audiences discover and engage with content: videos.
Ten years ago, social media looked nothing like it does now; honestly, even a year ago, platforms were completely different. Every month or so, we log on to Facebook or Instagram, and they surprise us with new updates. And today, one thing can commonly be seen: video content is becoming the preferred type of post.
This may be because people engage differently with moving images. We have TikTok, Instagram Reels, YouTube Shorts, etc. gaining popularity because video gives viewers the facial expressions, body language, and energy that static posts can’t. While audio-only podcasts still hold a strong place in the market, the trend is moving toward video podcasts, giving your audience the chance to see who’s behind the mic.
Why Make the Switch to Video Podcasting
Audio-only podcast episodes are no longer the norm. Recent data shows that YouTube has passed Spotify and Apple Podcasts as the top platform for podcast listening and listeners are saying YouTube is where they discover new shows. About 40% of new listeners watch the podcasts while listening! Even when looking at the charts of the top 30 podcasts, more than half now offer a filmed version.
This isn’t about trends; it’s about people’s attention. When audiences can see the host’s expressions, they tend to engage for longer amounts of time and feel like they can connect on a deeper level. Now, you may be thinking, I already have to record my voice—now I have to make a video too? That’s too much work! But in reality, just one video can open the door to many more content opportunities.
Reuse and Repurpose Your Videos
Producing a full-length video podcast takes time and resources, so why not make the most of it? Repurposing content can be a great way to help maximize your efforts without eating up too much of your time. If you’re still not sold, think of it this way, every podcast episode is packed with insights, funny exchanges, and memorable quotes that can be clipped down and reformatted across other social media platforms.
The way many people are implementing this is to pull 15–60 second highlights from their video podcast and posting them as TikToks, Reels, or YouTube Shorts. These are then meant to grab attention and drive traffic back to the full episode.
As a rule of thumb:
- TikTok favors fast, catchy clips with a strong hook.
- Instagram/Facebook Reels focus more on storytelling with visuals.
- YouTube Shorts act as a gateway for the discovery of the full-length video.
How Quantum Helps
Video is continuing to change online communities and creators who are embracing the change are seeing success. If you’re launching your first podcast or looking for ways to go to the next level, it’s time to take into consideration what you can do with video.
At Quantum, we help bring your ideas to life through our video and audio production. Our 4,000-square-foot production facility is designed to elevate your content and brand. Studio A features a fully customizable set that can showcase your branding, local landscapes, or colors that match your logo. Studio B offers a more casual, lifestyle-inspired environment with stage chairs to create conversational content. Plus, with three podcast rooms that range from a single-mic setup to four-mics, we can still accommodate audio-only shows if that’s what you prefer.
Our team can help you produce anything from national news-style interviews to educational explainers, market and economic updates, firm profiles, case studies, webinar highlights, or on-demand workshops. And of course, we can also help you transform your podcast into a full video experience.
If you want to get started with video podcasting, or any of the other marketing services we provide for our advisor partners, give us a call at 800.440.1088 and book your time with our team!
Sources:
https://www.constantcontact.com/blog/video-in-social-media/
https://www.forbes.com/sites/rosaescandon/2024/04/29/video-podcasting-growing-in-popularity/
https://create.microsoft.com/en-us/learn/articles/repurposing-content-for-social-media
Breann Brennan is our social media manager and copywriter at Quantum, who crafts engaging content for our financial advisors and curates tailored monthly posts for social media accounts. With a bachelor’s degree in hospitality management and a minor in marketing from Utah Valley University, Breann brings a unique blend of creativity and strategic insight to her role.
