To build and maintain client relationships and industry credibility, financial advisors should implement sound PR strategies
PR, public relations or publicity is a branding strategy and its importance can’t be overstated. On the surface, PR might seem like something extra you add that doesn’t have a clear benefit. However, PR should be at the core of every client-facing decision.
At Quantum we focus on “earned media” opportunities with top-tier print and digital platforms. This isn’t “pay to play.” These publications are constantly looking for financial contributors for articles and interviews. We also guarantee placement for your campaigns.
How we implement this content in your marketing and branding
This type of publicity elevates your brand to a national level. We distribute this valuable content on all your marketing channels to let your prospects and clients know that you are a sought after, industry thought leader. We also leverage these national brands in your marketing. For example, your brand messaging will include “As seen on US News, Forbes, Wall Street Journal and Kiplinger, etc.” Along with national print, we also offer TV and radio appearances.
Getting started
To find out more, call us today at 800.440.1088!
Aleata considers herself a planner and a process-oriented person; she enjoys using Gantt charts to build out project deadlines and delineate the resources needed in a step-by-step manner.
