In a crowded marketplace, how do you stand out from other financial professionals?
In this quick podcast, a top advisor discusses how media publicity helped him elevate his brand at a national level. It’s been said, “marketing is what you pay for; publicity is what you pray for.” What this means is that being featured in the news media is incredibly valuable as a way to build your brand’s credibility and differentiate yourself from your competitors.
Listen to the podcast on SoundCloud:
Scott spent 20+ years as a large market radio host, on-camera news talent and VP of content creation. He helps develop and manage all advisor client acquisition strategies for Quantum, including live events, digital, social and legacy media campaigns.